1. Prominent product selling points
Compared with regular packaging, small-sized packaging is more carefully designed and the product selling points are more prominent. The two display formats of hanging strips and bulk retail strive to seize the eye-catching position of the store and attract more attention from customers entering the store; combined with the characteristics of the channel, more down-to-earth pricing is used to benefit partners and give back to consumers, which reflects the original intention of the brand. At the same time, the price of one to two yuan for small-size packaging greatly lowers the threshold for trying. Consumers can taste more good products with the same budget. This not only facilitates consumer choice, but also helps attract repeat customers, and is beneficial to manufacturers and manufacturers. Small shops are beneficial.
2. Enhance product richness
Nowadays, there are all types of food, and many products come in various series. At this time, using small standard plastic packaging bags can very conveniently display the diversity of your products and help consumers try more flavors. .
At the same time, as the specifications of plastic packaging bags become smaller and smaller, the products look more refined and beautiful, and consumers unknowingly increase the quantity when purchasing, which invisibly increases the unit price of the products.
3. Convenience
Nowadays, people's pace of production and life is getting faster and faster, and they are in great need of very convenient and convenient food. Products packaged in small sizes can be used up at one time without having to consider subsequent storage issues. They are also lighter and easier to carry and move.
In addition, for foods that are easily affected by moisture, such as potato chips, the small-sized packaging can be eaten quickly after opening to avoid wastage caused by moisture in the product. As for biscuits and other snacks that are easy to fall off and are rich in oil, many people are afraid of getting oil and residue on their hands when eating them. The small-sized packaging is often "one bite size", and consumers can eat it in one bite, even if they can't finish it in one bite. You can also use packaging bags to hold food to avoid direct contact with hands, which is more in line with consumer needs.
4. Promote sales of new products
In the early stages of a new product being launched, because consumers do not understand it and are not sure what the product is like, at this time, consumers are more willing to buy a small amount to try, so using small-size plastic packaging bags to package products will make Consumers are more willing and easier to start trying.
